Curling Alberta is proud to share its new vision, mission, and values with you – our stakeholders, our community.
Vision
Curling will be the sport of choice in Alberta. Our clubs will be thriving businesses and community hubs, recognized as an imperative part of our social fabric.
Mission
Curling Alberta exists to support its clubs. We orchestrate conditions for them to be successful and sustainable businesses, which ultimately create more and better curlers.
Core Values
Health, Well-Being & Safety
- We support personal health and safety while removing barriers to active living.
- We promote lifelong habits that integrate physical, mental, and social well-being.
Trusted Professionals
- We deliver high-quality work, exceed expectations, and act ethically.
- We collaborate with respect, share expertise, and stay accountable.
Supporting Values
Fearless Leadership
- We set bold goals, take calculated risks, and embrace innovation.
- We learn from failure, stay resilient, and lead with courage.
Part of a Community
- We make a positive impact beyond sport by promoting health, diversity, and inclusion.
- We connect people, resources, and ideas to strengthen our network and community.
Excellence by Design
- We set clear goals, use data-driven strategies, and plan responsibly.
- We align actions with long-term success and foster a sustainable sport system.
- We believe success follows when we value our members, volunteers, and staff.
- We foster respect, inclusion, and collaboration to empower everyone to contribute to curling’s growth and excellence.
Strategic Priorities & Goals
1. Financial Viability
- To become a financially sustainable and self-sufficient organization.
2. Club & Community Development
- To drive increased participation for all ages and abilities by building partnerships and providing or supporting relevant programs and services.
3. Marketing & Communication
- To establish and maintain appropriate methods for the timely and appropriate collection, distribution, and storage of information.
- To establish a strong and positive brand for Curling Alberta.
- To build and communicate a clear and compelling value proposition for membership & affiliation.
- To increase the popularity & perceived value of curling in the community.
4. Leadership Development
- To build leadership capacity in our sport by training and educating coaches, ice techs, officials, staff, and volunteers.
5. Governance
- To establish systems, policies, and Board procedures to effectively set the strategic direction of the organization, monitors the achievement of results, and to ensure consistency with values, needs, and aspirations of the collective membership.
6. Competitive Structure
- To build a robust and accessible calendar of sanctioned events that will provide relevant competitive opportunities for players of all abilities and ages.
7. Performance
- To build a system that produces and retains National Champions, National Training Centre athletes, and World and Olympic Champions.